Barnardo's

This type of poster is made to make people more aware of how bad some people have it, and how good we have it in comparison, so we would want to help the unluckier people getting better lives. A normal person who sees a poster like this doesn’t think “well buhuu, too bad for you.” They want to help, because they understand that the way these people live is not a good way of living, but not everyone has the power to do something about thing like this.

In this poster we see a little abused girl. The kind of audience this would appeal too, and the kind of people who would want to do something to help would most likely be, talking about peoples personalities; carers. Carers are people who are less ambitious than aspirers, but also might have been one before giving up their work to, for example, take care of the person’s family. They care about the world and others, and they’re the very loving type of people. People who have a family and sees these posters might want to help, since they have kids their selves, they understand the sad and serious situation these kinds are in and want to help better their lives, just as they want their own kids to grow up happy. But even though you a carer, or you have kids, that doesn’t mean they can help. A big role in these kind of posters, even though it doesn’t say, is that they need money to help these children, and not everyone has enough money to give, even if it is a really good cause, so a big group these posters appeal to is people with money, who has the power to help the way the people with less money cannot.